The goal of the Fredman Group’s new product launch project was to launch the Finnish Carita Bio fiber cloth under the If You Care brand, for the USA/UK markets. The project therefore required us to come up with a name, slogan and package design for the new product. The project also required us to research both USA and UK markets to find out, what appeals to consumers there. The representative of If You Care, was really pleased with the ideas that we were able to come up with to their new product.
The purpose of our project was to create an orientation video and a written guide to new employees. The client of the project was Satatuote, a family-run business in Rauma. The business manufactures sustainable plastic packaging. The video was done entirely by our project team. We did get help from the specialists and from the client. The result was a 12-minute orientation video and a written guide supporting the video. It was interesting to implement the project. Both our team and the client were satisfied with the end result.